As the lead designer in Global Marketing Team of pairs, the leading Japanese dating app, we started producing our own talk show videos in order to boost the reach of the posts on pairs Taiwan's Facebook page to increase our CV, which increased by 4 fold as a result.
Graphic Design Motion Design Visual Effects Host
After Effects Photoshop Illustrator
As pairs, the leading Japanese dating app expanding to Taiwan, the higher the reach of the posts on Pairs Taiwan's Facebook fan page, the higher the conversion-rate-acquisition it generates. In order to boost the reach, our Marketing team came up with the idea of producing our own talk show videos. The theme is about comparing love values and relationships in Taiwan and Japan. As most Taiwanese are fond of Japan, we believed that this would help us achieve our goal. ・・・・・・・・・・・・ As Taiwanese guys often have some assumptions and fantasies about Japanese girls, we started with a theme of comparison between Japanese and Taiwanese girls. Our first episode was a huge success, giving us more than 4 times of our average reach as we reached 1.2 million people. ・・・・・・・・・・・・ From brainstorming, planning, prop graphic design, moderating, filming, cutting, and editing, I was in charge of every aspect of video production. Regarding the visual effects, I took Taiwanese talk shows as a reference, striving to create a video that is like a television show.
As Taiwanese guys often have some assumptions and fantasies about Japanese girls, we first started with a theme of comparison between Japanese and Taiwanese girls.
Our first episode, as shown above, was a huge Success, which gave us more than 4 times of our average reach as we reached 1.2 million people.
Regarding the visual effects, I took Taiwanese talk shows as a reference, striving to create a video that is like a television show.
The rest of the episodes continued to reach around 800,000 people. Episode 4 was even reported by one of the biggest Taiwan news channel on their Facebook fan page.
As season 1 helped us achieve our goal, we continued to make season 2, talking about the difference between Japanese and Taiwanese guys.
As I was the host in Season 1, I was not responsible for the videography, which resulted in me putting a lot more effort and time in the video production process. In order to reduce the video production costs while improve the quality of the video, I was responsible for the filming for Season 2. We prepared 3 video cameras instead of just 1 to catch the facial expression of the guests and the host in different angles to increase the variety of the scenes, hopefully making it more entertaining for our audiences.
The rest of the episodes continued to contribute to high reach.
We were making Season 3 which was a Christmas theme as Christmas was coming. Since we already compared Japanese and Taiwanese guys and girls, for Season 3 we added a Korean girl to talk about how relationships and the dating culture is like in Korea. We made the talk show as if we were having a girls' night, drinking, having snacks, and gossiping. Hopefully, with another culture that Taiwanese are interested in as well as the seasonal theme, we could boost our reach to another level.